NPO Zapp 2018

NPO Zapp 2018

Identity | Online | Motion | Print for Netherlands Public Broadcasting, 2018

NPO Zapp is bursting with energy and has been completely renewed! Together with the NPO (dutch public broadcaster) we worked hard on the new style for the channel.

The new NPO Zapp design is full of cheerful color explosions, looks tough and energetic, sparkling and young. A new logo, new sound and new feeling plus the familiar jumping presenters.

NPO Zapp is the biggest children's channel in the Netherlands. In a world that is increasingly connected, NPO Zapp wants to maintain a strong bond with its viewers and interconnect them in a secure, all-round media environment: linear, non-linear and online.

The assignment was to refresh the channel while retaining the presenters and to achieve a smoother transition between programs, promos and commercial blocks.

The market leader among 6-12 year olds seeks out limits, has humor and courage. Striking green is the banging basis for the Zapp environment, both a visual wink to the previous styling and to that of NPO 3. The purple pink accents by contrast make for extra dynamics and energy. The typography also sharpens this contrast. No frills, no frills but clear and tough.

Promos and teasers use a fixed pattern and look for more visual connection with the other NPO channels.

As of June 26, 2018, the restyling of the public youth TV has been fully implemented on television and online, such as on the site / app and social media.

NPO Zapp values

NPO Zapp takes children seriously with programming that affect them, that matter and that they can learn from. The programming connects and invites interaction and participation.

Logo and colors

The logo is formed by a tighter word image by which the energy of the transmitter contrasts well. It contains no black but very dark green which makes it feel more natural. The colors orange and cyan are only used in the label tags and serve as an extra attention value. This will also put an end to a mess of sub-logos for the programming of documentaries, films, etc.

Music and foley

The audio design reinforces the cheerful, happy Zappelin world in which strange and unexpected things can happen.

This was realized in a super fun collaboration with a dozen MediaMusic students from ArtEZ Conservatorium Enschede. Terralemon and music and sound design teacher Danny Weijermans have intensively accompanied a talented selection of third-year students. Together with Jarin Lourens and Joshua van der Spreng, 2 young emerging producers with a lot of experience, we have further developed, adapted and finely polished the ideas. Ultimately it has been extended to multiple versions, the right audiology and various underscores. We are very proud of the result. We would like to thank Danny Weijermans of ArtEZ for his inspiring support and strong comments during the initial process. Jarin and Joshua for their audio results, perseverance and smooth working method. And of course ArtEZ and the students!

Music and foley