NIBC has launched their new website in March 2015. For this launch Terralemon created the animation "Aflossen wordt beloond" ("Redeeming your mortgages pays off!"). This short film explains that interim redemption of your mortgage at NIBC delivers double advantages for the client. The total sum of the mortgage decreases and this leads to a lower mortgage rent. In September 2015 we have completed and added the animation "Hypotheekvormen" ("Types of mortgages") to the NIBC Direct website.
As an approach and style direction to explain these financial principles we chose to combine friendly style infographics with a unique created NIBC brand mascottes style. Through this approach we could transform an initial complex and technical story into a consumer friendly and clear story.
Secondary to this animation we created animations concerning Frequently Asked Questions for the website
About NIBC Direct
NIBC Direct is a Dutch based bank profiling as an accessible bank with smart products focusing on starters for mortgages and more mature target audience for their savings products. The website and animations play a prominent role in addressing consumers in choosing their bank. The animation functions as eye catchter on the website and enforces the NIBC brand with main brand values as transparency and clarity.
In addition to the explanation of financial principles we have some FAQ's answered on the site with a small movie. So instead of text you will see a movie on things like how to log on or how to open an accounts (youth savings account, term deposit, internet savings account). Below you find "How to open an online savings account?".