For the fifth time in a row Terralemon produces the global employee campaign ‘ING Global Challenge’. Time to unpack with a fun campaign with children, inflatable bigger-than-life globes and ING employees in the lead.
The campaign 'Pass the Globe, Help a Child' revolves around the globe and ING employees passing it to children; the next generation. ING employees could participate in the campaign by joining the web photo competition or vote on their favorite picture, share the promo video online or donate. For every time an employee participated in one of the online activities, ING donated EUR 0.50 to UNICEF.
The participation was high: 37.000 unique visitors to the campaign site in 3 weeks.